We crave emotional relationships.
Whether in person or online, people want to reach out and get to know each other. It's a natural and necessary process in our lives. Many times, however, when a screen comes between us, the connection feels less genuine, more forced. Assumptions and miscommunications can lead to frustration, anxiety and negative experiences.
I want to help change that.
I started my online experience in college in 1997 when I coded my first web page. I loved combining my love of photography with this new medium called "the web." I was fascinated with how people can be influenced through a screen and be encouraged to take action by purchasing or participation.
After graduating with a degree in Web Design and Interactive Media, I worked in a user interaction and management capacity for a variety of companies, from tech startups to print and photography studios. Since launching my own business in 2005, I’ve worked with hundreds of clients, including award-winning bloggers, event producers, artists, retailers, authors and wellness providers. When they were ready to grow their audience from hundreds of readers to hundreds of thousands of them, they found me. It's been an honor to work with them all.
Expanding my education from UX (user experience) design to digital behavior was natural as I took deep dives in conferences, classes and research concerning the psychology and ethics of online platforms. I started consulting my clients on the pros and cons of social media, the measurement of users vs. time usage, algorithms and bias, and how to determine if you are using it all too much. Witnessing the lines blur between real life and screens is equally scary and amazing.
My strengths as a mom of a special needs son swirl around designing systems that are easy for him to understand and achieve, providing easy wins and momentum. My design and project management background also lends to always be curious about how systems can be improved. Nothing is ever perfect, but because of the fluidity of technology and life, the strategies we depend on also need to bend and adapt over time.
Complexity and assumptions don’t serve us. However, listening, compassion and simplicity do. My father – who was a psychologist and woodworker – taught me how to check my numbers twice, take time to sand out the sharp edges, and value quality over quantity. I find those concepts easy to live by.
I feel that although we can be heavily influenced into unhealthy habits, we can still remain in control. Our screens can increase productivity, but we also need incorporate rest and play. We have the power to design our own goals with technology and iterate until it flows with our lifestyles in mind.
Currently I am consulting clients on how to achieve more flow every day. I also help business owners create onboarding systems and provide professional audits to keep everything streamlined.
Looking forward to hearing from you,
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